START A PROJECT

CASEBRAND IDENTITYGUIDEBOOK

Ursus Trade

A logo and a working brand style for an international trade & logistics company — shipped as a guidebook the team can actually use.

Ursus Trade moves goods across borders and needed to look like the company it already is: confident, precise, on the way up. We designed the mark, packed the visual rules into a compact styleguide and rolled the identity onto real carriers — from business cards to the door sign.

Talk to us
ursus-trade / DESIGN.mdBRAND GUIDEBOOK29 PP2026
## 01

Logo

The mark merges an upward arrow with the letter U — trade volume going up. The logo is a fixed asset: it is never recolored, restyled, rescaled in parts or set in another typeface.

Ursus Trade logo, primary version
Ursus-Trade_Logo-Blueprimary version
Ursus Trade logo on indigo
Ursus-Trade_Logo-DarkBlueon indigo backgrounds
Ursus Trade mark — arrow merged with the letter U
mark / light
Ursus Trade mark — arrow merged with the letter U
mark / indigo
## 02

Colors

Three colors, no gradients. Readability and contrast between logo and background decide which version goes where.

Indigo

HEX #00284FRGB 0 40 79CMYK 100 50 0 70PANTONE 294

Snow White

HEX #FFFFFFRGB 255 255 255CMYK 0 0 0 0PANTONE WHITE

Sky

HEX #0074FFRGB 0 116 255CMYK 90 48 0 0PANTONE 285
## 03

Typography

Golos Text carries the brand: Bold for headlines, Regular for body copy. Arial is the system fallback for documents that must open identically on any machine — PPTX decks and Word letterheads.

Golos Text — Bold / Regular

Aa Бб 0123

URSUS TRADE — Надежные маршруты для роста вашего бизнеса

Arial — system

Aa Бб 0123

System font for PPTX & Word documents

## 04

Usage rules

The guidebook fixes clear space, backgrounds and photo rules so the logo survives real-world use.

  • Clear space around the logo equals the width of the letter U
  • Light version on dark photos and indigo fills
  • Dark version on light backgrounds
  • Black & white versions when color is not available
  • No recoloring or wrong color pairings
  • No swapping or rescaling of elements
  • No effects, shadows or distortions
  • No other typefaces inside the logo
  • Never place the logo over faces or key photo objects
## 05

Carriers

The identity was rolled onto physical and digital carriers with production-ready files: gift bags, stationery, merch, presentation template, e-mail signature and the office door sign.

Packet_big — gift bag 450×550×200
Packet_biggift bag 450×550×200
ID-Card — two-sided, 200 g matte
ID-Cardtwo-sided, 200 g matte
Cap — machine embroidery
Capmachine embroidery
Pen — indigo & white
Penindigo & white
Packet_bottle — varnished logo
Packet_bottlevarnished logo
Door_Sign — clear space respected
Door_Signclear space respected
Presentation — PPT template, Arial
PresentationPPT template, Arial
## 06

Process

Three passes in one month — each round shipped as a deck, collected comments and folded them back into the system.

  1. 01

    Logo development

    Sign search around the arrow + U idea, color and wordmark fixed.

  2. 02

    Brand carriers

    Mockups for bags, cards, pens, cap, sign; client comments folded in per iteration.

  3. 03

    Guidebook

    29-page rulebook: versions, clear space, prohibitions, colors, type, photo style, carriers.

WHAT SHIPPED

Outcome

29guidebook pages
9+carriers designed
3brand colors
2typefaces in system
Start a build